If you've been dragging your feet when it comes to making your website more mobile-friendly, you now have Google to fear. The tech company just served all you procrastinators a concrete deadline: Beginning April 21, it will incorporate a site's mobile-friendliness into its ranking algorithm.
This means that web pages still giving mobile the cold shoulder will be ranked lower by Google. The company is pretty clear about that, noting in a blog post that the change will "have a significant impact in our search results."
The end result, Google says, is to make it easier for users "to get relevant, high quality search results that are optimized for their devices."